Initial Premium Scenting

Scent Branding

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Premium Scent Branding

Brand and audience interaction is now evolving. Businesses such as retailers, casinos and hotels are constantly improving the way consumers interact and experience with their brand. Scent leaves a great first impression.It’s a fairly simple fact backed by research that consumers will spend more time in pleasantly aromatic environments. Longer waiting time in the store is directly related to higher purchase behaviour.

Hospitality sector has been incorporating this same principle in their business. Smell is one of the strongest of the five sense and has the potential to trigger strong emotions. Hotels and casinos use this to create a positive lasting impression to create positive brand reinforcement and brand loyalty.

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What Is Your Businesses Scent?

Nowadays majority of brands are creating their own unique signature scents. A personalised scent that is unique to your business keeps you one step ahead of the competitors. It creates strong associations and becomes part of your identity allowing your customers to experience your brand through all of their senses.

Raymond Matts

Former Vice-President of Estée Lauder Fragrances Worldwide, Raymond Matts is a world renowned ‘Nose’, creating leading fragrances for some of the world’s most exclusive perfumers, such as Estée Lauder, Clinique and Tommy Hilfiger.

Your Nose Does Not Lie

Initial and Raymond Matts are now collaborating to innovate, create, impart and inspire the movement of scents as a brand marketing tool. With almost two decades of experience under his belt Raymond has worked to understand and produce fragrances that harmonise our senses and now he is using this experience to help businesses s embrace this movement and not miss out on opportunities.

Christophe Laudamiel

Master perfumer, Osmocurator™ and trained chemist who has created fragrances for Houses such as Ralph Lauren, Burberry, Tom Ford, Clinique, Michael Kors and Abercrombie & Fitch. He has become a global leader in the creation of scent for spaces, and is known for his pioneering work across fragrant applications.

Find Your Own Scent Now

A signature scent requires time to create design and test the right scent for your business. Our experts are working hard to help you find your own strength. If you are interested and would like to talk to our expert then please contact us now