Several years ago, psychologist David Pizzaro ran an experiment on the streets of New York, USA. He recreated the smell of human flatulence and asked passers-by to have a smell, in order to reveal the profound power of disgust....
Don’t underestimate the impact of a washroom on customers’ perceptions! A poorly presented washroom will undermine your business’s reputation just as quickly as poor customer service or low quality products will. If there is a bad smell drifting from...