[
					
											{ "id": 1482835, "title": "Initial Microfibre Plus Mat", "subtitle": "", "description": "<p>We are the only&nbsp;Irish company to offer these innovative Microfibre&nbsp;industrial mats.</p> <ul> <li>Combination of Microfibre, recycled Phoenix fibre and Superstyrene rubber</li> <li>Holds over 150% more water and almost 50% more dirt than standard entrance mats</li> <li>Memory resistant Superstyrene backing ensures the mat stays flat and minimises movement</li> <li>Revolutionary Raptor backing significantly reduces mat movement</li> </ul>", "specifications": "<ul> <li><strong>Sizes:</strong> 85cmx75cm, 85cmx150cm, 115cmx180cm, 85cmx300cm, 150cmx250cm</li> <li><strong>Colours:</strong> Indigo, Stone, Onyx</li> </ul>", "consumables": "<ul> <li>Mat installation</li> <li>Regular servicing from trained staff</li> <li>Total peace of mind</li> <li>Mat rental</li> <li>5 year guarantee on mat life</li> </ul>", "videos": [ { "url": "https://www.youtube.com/watch?v=5PIKWpYiJH0", "title": "Microfibre Plus Mats", "description": "Microfibres, are able to attach themselves to even the smallest, most microscopic dirt particles and with even more filaments." } ], "files": [ ], "filter1": "1. Microfibre Plus", "filter2": "", "filter3": "", "images": [ { "large": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_microfibre-plus-entrance-mat-in-stone-colour.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_microfibre-plus-entrance-mat-in-stone-colour.jpg", "altText": "${thisImage.alt}" }, "thumbnail": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_microfibre-plus-entrance-mat-in-stone-colour-thumbnail.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_microfibre-plus-entrance-mat-in-stone-colour-thumbnail.jpg", "altText": "${thisThumb.alt}" } } , { "large": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_rolled-microfibre-plus-entrance-mat-in-onyx-colour.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_rolled-microfibre-plus-entrance-mat-in-onyx-colour.jpg", "altText": "${thisImage.alt}" }, "thumbnail": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_rolled-microfibre-plus-entrance-mat-in-onyx-colour-thumbnail.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_rolled-microfibre-plus-entrance-mat-in-onyx-colour-thumbnail.jpg", "altText": "${thisThumb.alt}" } } ] }
								
												,
								{ "id": 1482843, "title": "Initial Extreme Mats", "subtitle": "", "description": "<p>This highly absorbent industrial mat makes tough environments safer and cleaner for everybody.</p> <ul> <li>Great for any industrial or construction areas with heavy duty grease and grime</li> <li>Ideal for anywhere that needs high absorbency and dirt pick up</li> <li>100% nitrile rubber backing</li> <li>Unique coarse 50% nylon and 50% cotton blend for ultimate absorbency</li> </ul>", "specifications": "<ul> <li><strong>Sizes:</strong> 85cmx75cm, 85cmx150cm, 115cmx180cm, 85cmx300cm, 150cmx250cm</li> <li><strong>Colours:</strong> Cobalt, Ironstone, Pebble</li> <li><strong>Fabric:</strong> Pile yarm 50% nylon and 50% cotton, 13mm pile height</li> <li><strong>Secondary Backing:</strong> 100% Nitrile Rubber</li> <li><strong>Total mat height:</strong> 3130gms/m<sup>2</sup></li> <li>Fire retardant to standard BS EN 13501</li> </ul>", "consumables": "<ul> <li>Mat installation</li> <li>Regular servicing from trained staff</li> <li>Total peace of mind</li> <li>Mat rental</li> <li>5 year guarantee on mat life</li> </ul>", "videos": [ ], "files": [ ], "filter1": "2. Extreme Mats", "filter2": "", "filter3": "", "images": [ { "large": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_initial-nylon-cotton-extreme-mat-in-cobalt.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_initial-nylon-cotton-extreme-mat-in-cobalt.jpg", "altText": "${thisImage.alt}" }, "thumbnail": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_initial-nylon-cotton-extreme-mat-in-cobalt-thumbnail.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_initial-nylon-cotton-extreme-mat-in-cobalt-thumbnail.jpg", "altText": "${thisThumb.alt}" } } , { "large": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_initial-nylon-cotton-extreme-mat-in-situ.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_initial-nylon-cotton-extreme-mat-in-situ.jpg", "altText": "${thisImage.alt}" }, "thumbnail": { "desktopUrl": "https://cdn.initial.com/content/local/ie-ini/images/desktop/main_initial-nylon-cotton-extreme-mat-in-situ-thumbnail.jpg", "mobileUrl": "https://cdn.initial.com/content/local/ie-ini/images/mobile/mob_initial-nylon-cotton-extreme-mat-in-situ-thumbnail.jpg", "altText": "${thisThumb.alt}" } } ] }
							]