{"id":32,"date":"2017-02-17T11:30:40","date_gmt":"2017-02-17T11:30:40","guid":{"rendered":"https:\/\/www.initial.ie\/blog\/?p=32"},"modified":"2026-01-19T12:38:29","modified_gmt":"2026-01-19T12:38:29","slug":"strategic-deployment-of-scents-in-retail-space-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.initial.ie\/blog\/strategic-deployment-of-scents-in-retail-space-to-boost-sales\/","title":{"rendered":"Strategic deployment of scent marketing to boost sales"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>Scent Marketing \u2013 You Know It Makes Cents!<\/strong><\/span><\/h4>\n\n\n\n<p>Have you ever noticed how evocative a strong smell can be? The smell of a log fire may evoke memories of cosy winter evenings with your family. The smell of a bakery might remind you of schoolyard lunches. A salty breeze might carry you back of summer days on the beach. The smell of a perfume might recall a particular special person to your mind.<\/p>\n\n\n\n<p>Effective marketing appeals to many senses at once. <a href=\"https:\/\/www.initial.ie\/scenting-services\/scent-marketing\/\">Scent marketing<\/a>, as the name suggests, focuses on consumers\u2019 sense of smell. A scent suddenly triggers a memory, which in turn spurs the consumer to action. (Did you know that smells trigger memories and emotions more quickly than other senses do?) A vapour in a <a href=\"https:\/\/www.initial.ie\/scenting-services\/\">retail space<\/a> can be used to create a relaxing atmosphere that causes consumers to linger. Or it might cultivate an aura of luxury. Business spent nearly $80 million on scent marketing last year, and its popularity is increasing (1)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"443\" src=\"https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-74percent-drawn-in-to-store-quote-130116-4-1.png\" alt=\"ps-bios-retail-74percent-drawn-in-to-store-quote-130116 (4)\" class=\"wp-image-36\" srcset=\"https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-74percent-drawn-in-to-store-quote-130116-4-1.png 846w, https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-74percent-drawn-in-to-store-quote-130116-4-1-300x157.png 300w, https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-74percent-drawn-in-to-store-quote-130116-4-1-768x402.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>How Do You Deploy It?<\/strong><\/span><\/h4>\n\n\n\n<p>Scent marketing can be divided into four main categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Billboard smell<\/strong> \u2013 This is the smell that customers consciously notice when they enter the <a href=\"https:\/\/www.initial.ie\/scenting-services\/\">retail space<\/a>. It is the smell they associate with the brand. For example, a caf\u00e9 would use the <a href=\"https:\/\/www.initial.ie\/scenting-services\/scenting-range\/\">aroma <\/a>of its coffee beans to help create brand identity.<\/li>\n\n\n\n<li><strong>Thematic smell<\/strong> \u2013 This is the smell that is part of the overall atmosphere of the retail space. For example, a luxury spa would use fresh, calming aromas to create an atmosphere of renewal.<\/li>\n\n\n\n<li><strong>Ambient smell<\/strong> \u2013 This smell is much more subtle, and is often used to mask undesired smells in the air.<\/li>\n\n\n\n<li><strong>Signature smell<\/strong> \u2013 This is smell as brand. Perfumes brands would have a signature smell, as would luxury clothes and shoes, for example.<\/li>\n<\/ul>\n\n\n\n<p>Knowing how deploy the different scents will help you create a favourable impression on customers as they enter your retail space. If customers find the scent attractive, they are more likely to find your products attractive too. If, however, the scent confuses or even repels customers, they are likely to avoid your products.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It\u2019s important to know your customers and the scents that are likely to appeal to them. Are your customers looking for a gentle \u201cfeminine\u201d scent or a bracing \u201cmasculine\u201d scent, for example? And remember that you may have to customise the scents for different parts of your retail space, depending on the types of products you sell. Also, bear in the mind the time of year. If your retails space is trying to create a Christmas atmosphere but is using scents that evoke the freshness of spring, your customers are likely to be disorientated.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"443\" src=\"https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-98percent-speed-up-shopping-quote-130116-1.png\" alt=\"ps-bios-retail-98percent-speed-up-shopping-quote-130116 (1)\" class=\"wp-image-37\" srcset=\"https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-98percent-speed-up-shopping-quote-130116-1.png 846w, https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-98percent-speed-up-shopping-quote-130116-1-300x157.png 300w, https:\/\/www.initial.ie\/blog\/wp-content\/uploads\/2017\/02\/ps-bios-retail-98percent-speed-up-shopping-quote-130116-1-768x402.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>Why Should You Use Scent Marketing?<\/strong><\/span><\/h4>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Increased sales<\/em><\/strong><\/span><\/p>\n\n\n\n<p>Perhaps the most concrete \u2013 and most desirable \u2013 benefit of scent marketing is increased sales. Research has proved that effective deployment of scents can encourage consumers to buy your products. For example, once customers get a whiff of freshly brewed coffee, they\u2019re more likely to come into your caf\u00e9. Nike found that scent marketing increased intent to purchase by 80%!<\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Receptive customers<\/em><\/strong><\/span><\/p>\n\n\n\n<p>Even if customers don\u2019t buy immediately, scents can create a calming atmosphere that encourages customers to linger in your retail space. Or you may use invigorating scents to motivate customers stay and explore your products. They longer customers spend in your retail space, they more familiar they become with your products and the more receptive they become to your brand.<\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Brand promotion and maintenance<\/em><\/strong><\/span><\/p>\n\n\n\n<p>When scents cause customers to linger in your store, the scents are helping build brand awareness. You create associations in your customers\u2019 minds between the scents and the products. A warm calming scent might be used to complement luxury bed linen. A fresh cool scent might be deployed in a fitness store, whereas an antique shop might use musty evocative smells to make customers feel nostalgic.<\/p>\n\n\n\n<p>Be aware of the impression that the scents makes. You want your scents to make customers think of your brand in a positive way. You can use scents to create an aura of quality around your products.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Experience the power of Premium Brand Scenting\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/vNLgPt4VSeo?list=PLUpDDzBe78ZK4OvY6H6q0pu6Vk4mBLIyq\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/www.initial.ie\/washroom-services\/contact-us\/index.php\">Click here<\/a> to request your Free report of <strong>&#8220;The Business Impact of Scent&#8221;&nbsp;<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>A note of caution<\/strong><\/span><\/h4>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/www.initial.ie\/scenting-services\/scent-marketing\/\">Scent marketing<\/a> works most effectively when it complements your brand in subtle but lingering ways. If the scents are overpowering and obvious, they are likely to repel customers. Diffuse the scents in a subtle way throughout your <a href=\"https:\/\/www.initial.ie\/scenting-services\/scenting-range\/\">retail space<\/a>. Also, if the scent is unusual or slightly unpleasant, you could end up damaging your brand.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Carefully monitor the impact of the scents on customers. Powerful vapours could have an adverse affect on some people, leading to headaches, nausea or dry mouth, or even allergic reactions. If the scent makes customers feel unpleasant, they will leave your retail space.<\/p>\n\n\n\n<p class=\"has-text-align-left\">And remember that not all customers are attracted to the same smells. Know your customers and what they are attracted to. See which scents are creating the most impact.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Scent marketing, when carefully deployed, can help you create an attractive ambience in your retail space that hopefully will lead to satisfied customers, increased sales and brand growth.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">If you\u2019d like to find out which scent marketing solution would be most effective for your retail space, please <a href=\"https:\/\/www.initial.ie\/contact-us\/\">contact our scent experts today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scent Marketing \u2013 You Know It Makes Cents! Have you ever noticed how evocative a strong smell can be? The smell of a log fire may evoke memories of cosy winter evenings with your family. The smell of a bakery might remind you of schoolyard lunches. A salty breeze might carry you back of summer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[27],"tags":[28,29],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premium-scenting","tag-premium-scenting","tag-scent-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scent Management Improves Customer Experience | Initial Blog<\/title>\n<meta name=\"description\" content=\"Want to boost your brand? 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