Hassle-free washroom essentials

Maintain your washrooms hassle free. Choose from our award-winning range of Signature dispensers and opt for our convenient standing order option of top-up supplies or a comprehensive maintenance service. We’ll help you choose the solution that’s just right for you.

Complete peace of mind

Order quality washroom supplies and choose a tailored service to make sure you never run out.

Get in touch

Contact a hygiene expert

Signature washroom range

Our Signature is robust and includes an integral antibacterial surface to reduce the spread of germs.

More design for your budget

See why our Signature dispensers have won a Red Dot award for design excellence. Previous winners of the award include Apple, Bosch and Issey Miyake.

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Work smarter: choose easy servicing

Choose from standard delivery services to full maintenance contracts. We’ll help you maintain healthy and hygienic washrooms while you get on with your day.

Services tailored to suit your exact needs.
Programmes based on thorough in-person survey of your site.
Peace of mind that your hygiene needs are taken care of.
Maintenance info and schedules always available 24/7 online.

Why Initial

Find out more about who we are and how we can help.

Signature range

Redefine your washroom and hygiene standards with Signature. Our award winning, sleek and contemporary designed range of washroom products.

The urban stainless steel Reflection range

Make a big impression. The Reflection range is crafted from stainless steel for premium looks and performance.

Premium Scenting

Enhance your customer experience to create long lasting customer relationships with multi-sensory marketing.