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Helping Your Business

History of Initial

Initial’s service-based business has several different divisions operating in some 40 countries around the world. Services we provide include facilities management, cleaning, medical and hospital services, and washroom hygiene solutions.

Founded back in 1903 in London, Initial has been hard at work ever since, growing steadily by meeting customer needs. Now part of the FTSE 100 Rentokil Initial Group, we are proud to service over 100,000 UK businesses in almost every sector of the UK economy.

History, Values and Culture

Initial began trading in 1903 when an American, Mr. A.P. Bigelow, started a towel rental service for London businesses. Each customer had their initials embroidered on their towels – and so the Initial Towel Supply Company was born. In time the business grew and expanded into many other countries. Acquired by the Rentokil group in 1996, it was renamed Rentokil Initial. Rentokil added international know-how and business acumen to the group’s operations, and today the two businesses still trade separately under the Rentokil and Initial brand names.

Culture and Values

Initial’s lean central management devolves operational responsibility to the local level. We invest in recruitment, training and technology. Empowering employees through development programmes improves customer service. All employees follow our Code of Ethics and we also follow Employment Good Practice guidelines.

This means:

  • Putting customers first.
  • Doing least possible harm to the environment in our operations.
  • Being fair and open in all dealings with staff and customers.

Our Approach

We’ve studied service for many years. We start by understanding your needs – then putting in place levels of service to meet them. We’ve invested heavily in people, systems and processes that deliver highly integrated services in measurable ways – whatever your business.

Whenever you deal with Initial - however many services you choose to contract for - you'll always enjoy a single point of contact with a clear view of all your requirements and one simple, itemised invoice each month. Your account manager monitors performance, and may suggest modifications from time to time.

1890 300 500