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Premium Scenting

Premium Scenting

Premium Scenting

Initial Premium Scenting is an exciting new way to express your brand and to enhance customer experience in your hotel, casino, or gym. Scenting will help to enhance guest experience and engagement with your brand

By uniformly diffusing a specially selected fragrance into the air, Initial Premium Scenting helps create a unique and memorable ambiance, which guests will associate with your brand.

Stand out from the crowd

In today’s noisy world, we have become used to receiving visual and auditory brand messages. Initial Premium Scenting uses the subtle yet powerful sense of smell, to add an extra dimension to your brand message.

Scents are selected to complement your brand image. They become part of the total experience and customers recognise that a particular scent ‘belongs’ to a particular brand

The power of Premium Scenting

100% of research respondents estimated the value of a pair of shoes to be over $10 higher than their actual value, in an environment scented with a relevant fragrance3

Smell is the most powerful of our five senses and 75% of the emotions we generate on a daily basis are affected by smell. Since smell bypasses mental judgement and interpretation, it is also the most influential of our senses. The memories we recall through odours are significantly more emotional than those recalled by auditory or visual triggers.

Unique Premium Scenting

All of our diffusers ensure equal distribution of scent. The microscopic scent particles are a 1/125,000 times the weight of an aerosol droplet, enabling the scent to hang in the air for up to 16 hours.

By contrast aerosol droplets, which are usually emitted from women’s perfume bottles or traditional air freshener units, are much larger. The weight of these droplets means they fall to the ground soon after being sprayed, giving uneven distribution and leaving wet deposits.

Safe & Green Scenting

Initial Premium Scenting is safe and sustainable. Because the micro droplets of fragrance are lighter and remain in the air longer than any other solution, significantly less fragrance is needed to scent a given area. These micro droplets are on average just 1 micron in size, or 1/50th the diameter of a human hair. All ingredients have been rigorously checked and certified safe for human inhalation.

All fragrances are tested according to UK and EU standards, IFRA and SDS. Safety sheets are available for every scent.

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